New Age Copy

I have been involved in writing a lot of sales newsletters recently and one thing I have come to learn from writing all these emails is that your subject line is everything.

Failt to pull them on this one simple sentence and not only will they fail to read your email, but you will fail to convert them into a sale too. (continue reading…)

Hopefully not too many of you have been hindered by the snow in the last few weeks. Me personally, all this snow has given me plenty of time to get on top of my projects, but getting snowed in has its other advantages too: increased sales. (continue reading…)

One of the hardest aspects to breaking into Sales copy is writing powerful headlines that stop consumers in their tracks. Because of this every good copywriter creates a swipe file of the best works, copy and headines to grab their attention and I thoroughly recommend you do this if you are serious about becoming a strong copywriter.

Of course you should NEVER copy another writers work, but this swipe file can prove very inspiring if you are struggling to formulate a headline.

Today I thought I would share with you my swipe file of the best headline templates I have ever encountered. Each of these headlines have been proven to generate increased sales and leads and are incredibly adaptable to every niche. (continue reading…)

I was asked a few weeks ago now if I could recommend other great copywriters and true to my word I have done a bit of research and have come up with the following list.

I hope they too can offer you the same inspiration that they have offered me over the years, and find real enjoyment in their work. (continue reading…)

Saw this good video on YouTube about SEO Keyword software. Definitely worth a look

I am always looking for ways to improve my copy so it is not surprising that I sign up to alot of newsletters written by other professional copywriters.

Well I was recently reading a newsletter from the famous copywriter Gary Bencivenga and I was so impressed with it, that I just had to share it with you. (continue reading…)

I touched on this topic a month or so ago, but here is the thing. It is as important as it was then as it is now.

Writing strong, powerful web copy is essential . It the selling point of your website and where surfers go to gain an overview of your product/service.

So what do you do to keep them hooked and begging for more? Use the following top ten tips, that’s what! (continue reading…)

I don’t know how often I come across a piece of copy that is littered with silly spelling and grammatical mistakes. Sometimes it feels as though every website I go onto has got at least 1 hidden within its content. (continue reading…)