New Age Copy

You might remember a while back I wrote post about how to write effective sales copy and gave you some pointers on where to get started.

This week I wanted to elaborate on this further but show you how to deal with bullets, headers, sub-headers etc. (continue reading…)

I got asked a few weeks ago if there is a basic sales copy template that you can use to write powerful sales copy, and I have to admit that there is no set template that you must use.

Writing effective sales copy is heavily dependent on the type of audience you are writing for, so whilst a personalised sales letter make work on someone who is looking to lose weight, clear their acne and become healthily, this might not always work on someone in the property investment market.

The trick I am afraid is trial and error. Split testing your sales letters and seeing which produces the best conversions.

Of the sales letters I have written to date though, there is one formula I would recommend to copywriters just starting out. A great copywriter recommended this to me and it hasn’t failed me yet: (continue reading…)

There is a clear distinction between general website copy and sales copy. The average copywriter will specialise in day to day copy: reviews, articles, press releases, reports… but there is a growing demand amongst copywriters for strong, effective sales copy that gets consumers to buy. (continue reading…)