New Age Copy

There is a clear distinction between general website copy and sales copy. The average copywriter will specialise in day to day copy: reviews, articles, press releases, reports… but there is a growing demand amongst copywriters for strong, effective sales copy that gets consumers to buy. (continue reading…)

When promoting your product, services or websites, one of the easiest ways to increase consumer awareness is to write articles and submit them to article directories.

Now if you have ever sat there wondering how to come up with 10 different versions of the same article themes, you will no how hard it is to come up with something completely unique every time. An article that contains little or no repetition of the original copy version, but can easily stand on its own as a unique piece.

It is a cruelling process that often leaves copywriters amiss about what to do, but I was recently introduced to a website that can easily put this dilemma behind you: article spinning. (continue reading…)