New Age Copy

I was talking to a wise copywriter earlier today who told me an invaluable piece of advice about creating powerful subject lines for email marketing, and I have to admit it has stuck with me:

“Don’t sell your product in your subject line.” (continue reading…)

I have been involved in writing a lot of sales newsletters recently and one thing I have come to learn from writing all these emails is that your subject line is everything.

Failt to pull them on this one simple sentence and not only will they fail to read your email, but you will fail to convert them into a sale too. (continue reading…)