For anyone who doesn’t already use Google Analytics I thoroughly recommend reading up on this topic and implementing on your website as soon as you can as it gives you a pretty good idea of your rankings and search volumes.

Matt

Just wanted to give a quick apology for being absent from the blog for a while. Unfortunately our team has been quite busy and have been unable to keep up with their posts…

For that reason we are opening the blog up to anyone who would like to submit a post about copywriting, SEO, design, PPC or development. Simply send us a query through our contact form and we’ll let you know if your post is successful.

Thanks

Rowena xx

http://www.freshbusinessthinking.com/news.php?CID=&NID=3608&Title=Microsoft%27s+Plans+To+Buy+Yahoo+Will+Make+Search+A+Two+Horse+Race+

Let me know what you think…

Take a look and let me know what you think:

http://www.impactmedialtd.co.uk/blog/search-engine-marketing-news/seo-news/googles-myspace-integration-poses-challenges-for-seo-19625185/

If I find any more on this story, I’ll pop it up straight away.

We may all be feeling the pinch carrying on from the holidays but this is not stopping consumers for searching the web for incredible deals to help keep the boredom at bay.

Ask yourself this: how often have you been on the internet in the last few weeks? More than usual? Well so has everyone else making now the ideal to launch a new product campaign and increase your sales conversions.

Whether they are looking to shed those excess Christmas lbs or get back onto the property ladder, the New Year is notoriously a time for New Years resolutions. MEANING consumers are more open to investing in new products, deals or services.

And how do you fit in?

By building more links to your website and creating fresh copy to match these campaigns, you can broaden your brand awareness and attract consumers whose attention you may not have previously been able to harness.

It is definitely a time to get your products out there and make the most of the snow. We more people surfing the internet than ever before, with strong online marketing you can increase your conversions no end.

Today we thought we could mix it up abit, by offering you the opportunity to ask you what you would like us to write about. Copywriting, PPC, SEO, development, email marketing, web design… if you have got a question about any of these areas that you are just dying to find out more about, then please feel free to leave us a comment here and we’ll look into it.

We know from experience how frustrating searching the web from marketing tips can be, so we want to make this search easier.

Simply leave us a comment below detailing what you would like to know more about and we’ll write a dedicated post just for it.

It can be about anything: producing killer headlines, choosing the right graphics, where to find affordable imagery, tricks to ranking first on top search engines… give us a shout and we’ll get onto it.

Rowena xx

Came across this video on YouTube, and thought you might want to take a look at it. It looks into the pros and cons of organic SEO and PPC, so if you are interested in finding out if they are bringing any added benefit to your website, then this video may provide you with the answer you are looking for.

Let me know what you think.

Matthew

So what is PPC? In its simplest terms it is  ‘a pay-for-performance pricing model where advertising (such as banners or paid search engine listings) is priced based on the number of clickthroughs rather than impressions or other criteria.’

Let’s say for examples sake, you search on Google for the term ‘property investment courses’. When all the listings appear, you’ll also notice a list of adverts situated on the right of the page. These as a rule are PPC campaigns.

Similar to SEO, PPC focuses on the utilisation of popularly searched for keywords. The only key difference is that I place these keywords into banners and adverts to attract attention from surfers.

Admittedly setting up a PPC campaign is abit more complicated than this. To make full use of this tool, you need to research and have a strong budget to work with while you are experimenting with your adverts, but with practice you can use PPC to help boost your leads and increase your sales.

It is just a question of practice, practice, practice…

As my first blog I thought I would keep this one short and sweet, by answering an obvious question: what is SEO?

All SEO actually stands for is ’search engine optimisation’. Through utilising specific shorttail and longtail keywords, I can use these keywords to get a website to rank higher on search engines such as Google and Yahoo.

Let’s say for examples sake I was doing SEO for a weight loss product.

If I was trying to get their site to rank for the word ‘diet pill’, I would integrate this specific keyword into relevant sections within their copy to help increase their sites searchability. The more it is referenced, the more surfers are liable to find this website when they type in this term.

And that on a basic level is it.

Admittedly, SEO is much more complicated than the quick summation I have given you above, but we will get around this in the coming weeks when I shall go into this topic in more detail.

Anyway guys, I’ll chat to you soon. Please feel free to message me.

Matt