Just wanted to give a quick apology for being absent from the blog for a while. Unfortunately our team has been quite busy and have been unable to keep up with their posts…

For that reason we are opening the blog up to anyone who would like to submit a post about copywriting, SEO, design, PPC or development. Simply send us a query through our contact form and we’ll let you know if your post is successful.

Thanks

Rowena xx

Today we thought we could mix it up abit, by offering you the opportunity to ask you what you would like us to write about. Copywriting, PPC, SEO, development, email marketing, web design… if you have got a question about any of these areas that you are just dying to find out more about, then please feel free to leave us a comment here and we’ll look into it.

We know from experience how frustrating searching the web from marketing tips can be, so we want to make this search easier.

Simply leave us a comment below detailing what you would like to know more about and we’ll write a dedicated post just for it.

It can be about anything: producing killer headlines, choosing the right graphics, where to find affordable imagery, tricks to ranking first on top search engines… give us a shout and we’ll get onto it.

Rowena xx

Hey Guys,

Just found this great video on YouTube about PPC which is great for anyone just starting out in online marketing.

It’s only 4 minutes, but it details some great PPC secrets that could help with your campaigns.

Give it a view and let me know what you think.

Regards

Jason

Came across this video on YouTube, and thought you might want to take a look at it. It looks into the pros and cons of organic SEO and PPC, so if you are interested in finding out if they are bringing any added benefit to your website, then this video may provide you with the answer you are looking for.

Let me know what you think.

Matthew

So what is PPC? In its simplest terms it is  ‘a pay-for-performance pricing model where advertising (such as banners or paid search engine listings) is priced based on the number of clickthroughs rather than impressions or other criteria.’

Let’s say for examples sake, you search on Google for the term ‘property investment courses’. When all the listings appear, you’ll also notice a list of adverts situated on the right of the page. These as a rule are PPC campaigns.

Similar to SEO, PPC focuses on the utilisation of popularly searched for keywords. The only key difference is that I place these keywords into banners and adverts to attract attention from surfers.

Admittedly setting up a PPC campaign is abit more complicated than this. To make full use of this tool, you need to research and have a strong budget to work with while you are experimenting with your adverts, but with practice you can use PPC to help boost your leads and increase your sales.

It is just a question of practice, practice, practice…