Of course you should NEVER copy another writers work, but this swipe file can prove very inspiring if you are struggling to formulate a headline.

Today I thought I would share with you my swipe file of the best headline templates I have ever encountered. Each of these headlines have been proven to generate increased sales and leads and are incredibly adaptable to every niche.

Come take a look:

1. They Laughed When I ____________ -
   But When I Started to _________________!
2. The Truth About ___________________!
3. What Every ______________ Should
   Know About ______________!
4. WARNING: Before You ________________,
   READ THIS!
5. The Amazing ________ Secret Of a __________ from
   ___________!
6. How to Get ______________ Without
   ____________!
7. An Amazing Secret That Can ___________________!
8. Here is What __________ Say About The Amazing
   Inside Secrets Revealed In ________________!
9. How to Make People Line Up and Beg You To
   _____________!
10. Now you can make more __________,
    have more __________
    - than you ever thought possible!
11. He Was Only (#) Years Old and Was Making
    $_________ A Week. I Was (#) and Bringing Home
    $________; Boy Did I Feel Like a Jerk!
12. My _____________ Was Killing Me…
    Until I Discovered ____________!
13. How the Same ______ Who Helped
    Me __________ Can Help You, Too!
14. The Incredible True Story of __________________!
15. How a _____________ Went From
    _____________ to _____________ -
    In Less Than _____________!
16. How I Went From an ________________
    with ___________________ to
    ___________________… & How You Can Do It, Too!
17. Announcing… The First ________________ – Tested &
    Proven More __________ and More __________
    Than Any ____________ Ever!
18. Amazing Free Report Reveals…
19. A Foolproof Way to…
20. At Last… Someone Has Unlocked
    the Secret To _____________!
21. Confessions of a ______________!
22. How to Discover/ Get Free/ Get Rich/ Make Money _______________!
23. Let Me Show You How I _____________…
    And How You Can, Too!

    These are only a handful, but you get the idea of how easy it is to create your own amazing headlines once you have got a template to work from. Give these a try and let me know how they impact on your sales. I guarantee you will notice a difference in the quality of your sales and audience.

Now I am not so much talking about a general ‘Hi, how are you?’ email, I am on about the ones that can come off as an advertisement to spam filters.

I was once doing an email marketing campaign for work and sent a test version to my home email. Now whilst my home email was already programmed to recognise my work email, low and behold my newsletter ended up in the Junk Folder.

As a copywriter the email templates I am generally given have all been thoroughly tested to ensure that they don’t get recognised as spam. After all what would be the point of sending out an email to your products mailing list if none of them were going to get it?

The best online marketing company’s always test their html codes to make sure they get through. Yet even still, their deliverable rates can still be less than 80%.

So what is happening?

The reality is your content is setting off the spam filters.

On most marketing tools they are you a widget that enables you to check for spam words. My most unusual experience with this tool was when I was told the word ‘laugh’ is a spam word.

It is incredible what words crop up. Beyond the obvious of ‘free’, ‘buy’ and ‘financial freedom’, some of the others that pop up are unusual.

Now if you are incredibly serious about increasing your emails delivery rate I recommend using this spam check. Using a rating of 5, should your email cross the threshhold of 3.9 and above there will be a risk that your email won’t deliver.

If that is the case, look through your email and try to implement alternative words in their place.

Admittedly you will never get it down to 0, but 1-3 is enough to fill confident that your mailing list will recieve your email.

Give it a try and see if it makes a difference.

Good luck.

Rowena xx