New Age Copy

One of the hardest aspects to breaking into Sales copy is writing powerful headlines that stop consumers in their tracks. Because of this every good copywriter creates a swipe file of the best works, copy and headines to grab their attention and I thoroughly recommend you do this if you are serious about becoming a strong copywriter.

Of course you should NEVER copy another writers work, but this swipe file can prove very inspiring if you are struggling to formulate a headline.

Today I thought I would share with you my swipe file of the best headline templates I have ever encountered. Each of these headlines have been proven to generate increased sales and leads and are incredibly adaptable to every niche. (continue reading…)

Ever sent an innocent email and wondered why it ended up in your friend’s Junk Mail? Even the most harmless of emails can end up there is you are not careful.

Now I am not so much talking about a general ‘Hi, how are you?’ email, I am on about the ones that can come off as an advertisement to spam filters. (continue reading…)