New Age Copy

There is a clear distinction between general website copy and sales copy. The average copywriter will specialise in day to day copy: reviews, articles, press releases, reports… but there is a growing demand amongst copywriters for strong, effective sales copy that gets consumers to buy. (continue reading…)

Our team love hearing your responses to our posts. It gives us a great satisfaction to know that our advice is helping.

Today we thought we could mix it up abit, by offering you the opportunity to ask you what you would like us to write about. Copywriting, PPC, SEO, development, email marketing, web design… if you have got a question about any of these areas that you are just dying to find out more about, then please feel free to leave us a comment here and we’ll look into it. (continue reading…)

When promoting your product, services or websites, one of the easiest ways to increase consumer awareness is to write articles and submit them to article directories.

Now if you have ever sat there wondering how to come up with 10 different versions of the same article themes, you will no how hard it is to come up with something completely unique every time. An article that contains little or no repetition of the original copy version, but can easily stand on its own as a unique piece.

It is a cruelling process that often leaves copywriters amiss about what to do, but I was recently introduced to a website that can easily put this dilemma behind you: article spinning. (continue reading…)

I am always looking for ways to improve my copy so it is not surprising that I sign up to alot of newsletters written by other professional copywriters.

Well I was recently reading a newsletter from the famous copywriter Gary Bencivenga and I was so impressed with it, that I just had to share it with you. (continue reading…)

These little gismos are great as they help even the most inexperienced of web users to navigate through the World Wide Web.

You’ll find them anywhere and you could be using one without even realising it. (continue reading…)

I often get asked where does my inspiration come from when trying to generate ideas for new online marketing campaigns, and my answer usually is “It depends.”

If I am honest, many things inspire me: watching a movie, listenting to adverts on the radio, looking at other companies marketing strategies… seeing others at work and analysing what is or isn’t working in their campaign helps me to assess what I should do myself. (continue reading…)

Of all the online marketing strategies on the web, PPC is probably the most mis-understood. I guess it is partly down to mis-communication. It is not the easiest strategy to get your head around, which is probably why it gets overlooked so often.

So what is PPC? In its simplest terms it is  ‘a pay-for-performance pricing model where advertising (such as banners or paid search engine listings) is priced based on the number of clickthroughs rather than impressions or other criteria.’ (continue reading…)