New Age Copy

I was talking to a wise copywriter earlier today who told me an invaluable piece of advice about creating powerful subject lines for email marketing, and I have to admit it has stuck with me:

“Don’t sell your product in your subject line.” (continue reading…)

I have been involved in writing a lot of sales newsletters recently and one thing I have come to learn from writing all these emails is that your subject line is everything.

Failt to pull them on this one simple sentence and not only will they fail to read your email, but you will fail to convert them into a sale too. (continue reading…)

You don’t have to be a design genius to be able to utilise photoshop and use it to create your own headers. Admittedly it takes a lot of getting used to and definitely requires practice, but if you have got the time you can easily begin structuring your own designs which when saved as a jpeg can be inserted into dreamweaver. (continue reading…)

I was asked a few weeks ago now if I could recommend other great copywriters and true to my word I have done a bit of research and have come up with the following list.

I hope they too can offer you the same inspiration that they have offered me over the years, and find real enjoyment in their work. (continue reading…)

Our team love hearing your responses to our posts. It gives us a great satisfaction to know that our advice is helping.

Today we thought we could mix it up abit, by offering you the opportunity to ask you what you would like us to write about. Copywriting, PPC, SEO, development, email marketing, web design… if you have got a question about any of these areas that you are just dying to find out more about, then please feel free to leave us a comment here and we’ll look into it. (continue reading…)

Ever sent an innocent email and wondered why it ended up in your friend’s Junk Mail? Even the most harmless of emails can end up there is you are not careful.

Now I am not so much talking about a general ‘Hi, how are you?’ email, I am on about the ones that can come off as an advertisement to spam filters. (continue reading…)