New Age Copy

I was talking to a wise copywriter earlier today who told me an invaluable piece of advice about creating powerful subject lines for email marketing, and I have to admit it has stuck with me:

“Don’t sell your product in your subject line.” (continue reading…)

You might remember a while back I wrote post about how to write effective sales copy and gave you some pointers on where to get started.

This week I wanted to elaborate on this further but show you how to deal with bullets, headers, sub-headers etc. (continue reading…)

I got asked a few weeks ago if there is a basic sales copy template that you can use to write powerful sales copy, and I have to admit that there is no set template that you must use.

Writing effective sales copy is heavily dependent on the type of audience you are writing for, so whilst a personalised sales letter make work on someone who is looking to lose weight, clear their acne and become healthily, this might not always work on someone in the property investment market.

The trick I am afraid is trial and error. Split testing your sales letters and seeing which produces the best conversions.

Of the sales letters I have written to date though, there is one formula I would recommend to copywriters just starting out. A great copywriter recommended this to me and it hasn’t failed me yet: (continue reading…)

One of the hardest aspects to breaking into Sales copy is writing powerful headlines that stop consumers in their tracks. Because of this every good copywriter creates a swipe file of the best works, copy and headines to grab their attention and I thoroughly recommend you do this if you are serious about becoming a strong copywriter.

Of course you should NEVER copy another writers work, but this swipe file can prove very inspiring if you are struggling to formulate a headline.

Today I thought I would share with you my swipe file of the best headline templates I have ever encountered. Each of these headlines have been proven to generate increased sales and leads and are incredibly adaptable to every niche. (continue reading…)

I was asked a few weeks ago now if I could recommend other great copywriters and true to my word I have done a bit of research and have come up with the following list.

I hope they too can offer you the same inspiration that they have offered me over the years, and find real enjoyment in their work. (continue reading…)

There is a clear distinction between general website copy and sales copy. The average copywriter will specialise in day to day copy: reviews, articles, press releases, reports… but there is a growing demand amongst copywriters for strong, effective sales copy that gets consumers to buy. (continue reading…)

I am always looking for ways to improve my copy so it is not surprising that I sign up to alot of newsletters written by other professional copywriters.

Well I was recently reading a newsletter from the famous copywriter Gary Bencivenga and I was so impressed with it, that I just had to share it with you. (continue reading…)

Ever sent an innocent email and wondered why it ended up in your friend’s Junk Mail? Even the most harmless of emails can end up there is you are not careful.

Now I am not so much talking about a general ‘Hi, how are you?’ email, I am on about the ones that can come off as an advertisement to spam filters. (continue reading…)

You may remember us recently mentioning the benefits of signing up to Google Alerts. Well today I want to expand on this notion and prove to you why it is so essential. (continue reading…)

During my time as a copywriter I have been asked many times ‘what does it take to write eye-catching headlines’. It is not an easy task and will take practice, but if you incorporate any one of the ten tips listed below, you can grab your surfers attention. (continue reading…)