SE0 Glossary
Now before you get excited, this glossary is still a work in process and as such won’t be added to the blog just yet. If you are interested though in taking a quick look, here is what we have got so far:
A
Adsense
Google AdSense is a fast and easy way for website publishers of all sizes to display relevant Google ads on their website’s content pages and earn money. Because the ads are related to what your visitors are looking for on your site — or matched to the characteristics and interests of the visitors your content attracts — you’ll finally have a way to both monetize and enhance your content pages.
It’s also a way for website publishers to provide Google web and site search to their visitors, and to earn money by displaying Google ads on the search results pages.
Adwords
Google’s CPC (Cost Per Click) based text advertising. AdWords takes clickthrough rate into consideration in addition to advertiser?s bid to determine the ad?s relative position within the paid search results. Google applies such a weighting factor in order to feature those paid search results that more popular and thus presumably more relevant and useful. Google has also started taking into account the quality of the landing page and applying a quality score to the landing pages
Alt Attribute
The ALT attribute is designed to be an alternative text description (provide a text equivalent) for images.
Alt Tags
Alt tags alternate text associated with a web page graphic that gets displayed when the Internet user hovers the mouse over the graphic. Alt tags should convey what the graphic is for or about and contain good relevant keywords. Alt tags also make web pages more accessible to the disabled. For example, a vision-impaired user may have a web browser that reads aloud the text and alt tags on a page. (For those familiar with HTML, “alt” isn’t actually a tag by itself but an attribute to the “img” tag.). Note that the value of Alt tags for SEO have been discounted over time by the search engines to the point that now it is of minimal value.
B
Back Links
Back links are inbound links pointing to a web page.
Blog
Also known as a “weblog”. An online diary with entries made on a regular if not daily basis. Some blogs are maintained by an anonymous author who uses a nickname or handle instead of his or her real name.
C
Call to Action
A call to action is copy used in advertising to encourage a person to complete an action as defined by the advertiser.
Call to action words are “doing words” such as “Click here”, “Buy Now”, “Enter Now” or “Click to download”.
Click-down Ad or Click-within Ad
An ad that allows the user to stay on the same web page, while viewing requested advertising content. Click-downs display another file on the user’s screen, normally below or above the initial ad.
Click-withins allow the user to drill down for more information within the ad.
Clickthrough rate
the rate at which people click on a link such as a search engine listing or a banner ad. Studies show that clickthrough rates are six times higher for search engine listings than banner ads.
Conversion rate
the rate at which visitors get converted to customers or are moved a step closer to customer acquisition
Cost Per Action (CPA)
the cost incurred or price paid for a specific action, such as signing up for an email newsletter, entering a contest, registering on the site, completing a survey, downloading trial software, printing a coupon, etc
Cost Per Click (CPC)
the cost incurred or price paid for a clickthrough to your landing page
Cost Per Lead (CPL)
Pricing based on the number of new leads generated.
CSS
Cascading Style Sheet – used to control the design of website
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