Today we thought we could mix it up abit, by offering you the opportunity to ask you what you would like us to write about. Copywriting, PPC, SEO, development, email marketing, web design… if you have got a question about any of these areas that you are just dying to find out more about, then please feel free to leave us a comment here and we’ll look into it.

We know from experience how frustrating searching the web from marketing tips can be, so we want to make this search easier.

Simply leave us a comment below detailing what you would like to know more about and we’ll write a dedicated post just for it.

It can be about anything: producing killer headlines, choosing the right graphics, where to find affordable imagery, tricks to ranking first on top search engines… give us a shout and we’ll get onto it.

Rowena xx

Now I am not so much talking about a general ‘Hi, how are you?’ email, I am on about the ones that can come off as an advertisement to spam filters.

I was once doing an email marketing campaign for work and sent a test version to my home email. Now whilst my home email was already programmed to recognise my work email, low and behold my newsletter ended up in the Junk Folder.

As a copywriter the email templates I am generally given have all been thoroughly tested to ensure that they don’t get recognised as spam. After all what would be the point of sending out an email to your products mailing list if none of them were going to get it?

The best online marketing company’s always test their html codes to make sure they get through. Yet even still, their deliverable rates can still be less than 80%.

So what is happening?

The reality is your content is setting off the spam filters.

On most marketing tools they are you a widget that enables you to check for spam words. My most unusual experience with this tool was when I was told the word ‘laugh’ is a spam word.

It is incredible what words crop up. Beyond the obvious of ‘free’, ‘buy’ and ‘financial freedom’, some of the others that pop up are unusual.

Now if you are incredibly serious about increasing your emails delivery rate I recommend using this spam check. Using a rating of 5, should your email cross the threshhold of 3.9 and above there will be a risk that your email won’t deliver.

If that is the case, look through your email and try to implement alternative words in their place.

Admittedly you will never get it down to 0, but 1-3 is enough to fill confident that your mailing list will recieve your email.

Give it a try and see if it makes a difference.

Good luck.

Rowena xx