New Age Copy

I was talking to a wise copywriter earlier today who told me an invaluable piece of advice about creating powerful subject lines for email marketing, and I have to admit it has stuck with me:

“Don’t sell your product in your subject line.” (continue reading…)

You might remember a while back I wrote post about how to write effective sales copy and gave you some pointers on where to get started.

This week I wanted to elaborate on this further but show you how to deal with bullets, headers, sub-headers etc. (continue reading…)

I got asked a few weeks ago if there is a basic sales copy template that you can use to write powerful sales copy, and I have to admit that there is no set template that you must use.

Writing effective sales copy is heavily dependent on the type of audience you are writing for, so whilst a personalised sales letter make work on someone who is looking to lose weight, clear their acne and become healthily, this might not always work on someone in the property investment market.

The trick I am afraid is trial and error. Split testing your sales letters and seeing which produces the best conversions.

Of the sales letters I have written to date though, there is one formula I would recommend to copywriters just starting out. A great copywriter recommended this to me and it hasn’t failed me yet: (continue reading…)

I have been involved in writing a lot of sales newsletters recently and one thing I have come to learn from writing all these emails is that your subject line is everything.

Failt to pull them on this one simple sentence and not only will they fail to read your email, but you will fail to convert them into a sale too. (continue reading…)

Hopefully not too many of you have been hindered by the snow in the last few weeks. Me personally, all this snow has given me plenty of time to get on top of my projects, but getting snowed in has its other advantages too: increased sales. (continue reading…)

One of the hardest aspects to breaking into Sales copy is writing powerful headlines that stop consumers in their tracks. Because of this every good copywriter creates a swipe file of the best works, copy and headines to grab their attention and I thoroughly recommend you do this if you are serious about becoming a strong copywriter.

Of course you should NEVER copy another writers work, but this swipe file can prove very inspiring if you are struggling to formulate a headline.

Today I thought I would share with you my swipe file of the best headline templates I have ever encountered. Each of these headlines have been proven to generate increased sales and leads and are incredibly adaptable to every niche. (continue reading…)

I was asked a few weeks ago now if I could recommend other great copywriters and true to my word I have done a bit of research and have come up with the following list.

I hope they too can offer you the same inspiration that they have offered me over the years, and find real enjoyment in their work. (continue reading…)

There is a clear distinction between general website copy and sales copy. The average copywriter will specialise in day to day copy: reviews, articles, press releases, reports… but there is a growing demand amongst copywriters for strong, effective sales copy that gets consumers to buy. (continue reading…)

Our team love hearing your responses to our posts. It gives us a great satisfaction to know that our advice is helping.

Today we thought we could mix it up abit, by offering you the opportunity to ask you what you would like us to write about. Copywriting, PPC, SEO, development, email marketing, web design… if you have got a question about any of these areas that you are just dying to find out more about, then please feel free to leave us a comment here and we’ll look into it. (continue reading…)

When promoting your product, services or websites, one of the easiest ways to increase consumer awareness is to write articles and submit them to article directories.

Now if you have ever sat there wondering how to come up with 10 different versions of the same article themes, you will no how hard it is to come up with something completely unique every time. An article that contains little or no repetition of the original copy version, but can easily stand on its own as a unique piece.

It is a cruelling process that often leaves copywriters amiss about what to do, but I was recently introduced to a website that can easily put this dilemma behind you: article spinning. (continue reading…)