Author Archive
PPC Secrets
by Jason on Jun.05, 2009, under PPC
Hey Guys,
Just found this great video on YouTube about PPC which is great for anyone just starting out in online marketing.
It’s only 4 minutes, but it details some great PPC secrets that could help with your campaigns.
Give it a view and let me know what you think.
Regards
Jason
PPC – what is it?
by Jason on May.01, 2009, under PPC
Of all the online marketing strategies on the web, PPC is probably the most mis-understood. I guess it is partly down to mis-communication. It is not the easiest strategy to get your head around, which is probably why it gets overlooked so often.
So what is PPC? In its simplest terms it isĀ ‘a pay-for-performance pricing model where advertising (such as banners or paid search engine listings) is priced based on the number of clickthroughs rather than impressions or other criteria.’ (continue reading…)