New Age Copy

Just spotted this one as well. Yahoo may be a weaker search engine but there is no denying that if Microsoft buy Yahoo it will making searching keywords a 2 horse race:

http://www.freshbusinessthinking.com/news.php?CID=&NID=3608&Title=Microsoft%27s+Plans+To+Buy+Yahoo+Will+Make+Search+A+Two+Horse+Race+

Let me know what you think…

Just a quick one, spotted this story on the web and it is worth taking a look at if you have got the time. If it happens it could affect seo for websites as well as present problems for seo analysts.

Take a look and let me know what you think:

http://www.impactmedialtd.co.uk/blog/search-engine-marketing-news/seo-news/googles-myspace-integration-poses-challenges-for-seo-19625185/

If I find any more on this story, I’ll pop it up straight away.

I was talking to a wise copywriter earlier today who told me an invaluable piece of advice about creating powerful subject lines for email marketing, and I have to admit it has stuck with me:

“Don’t sell your product in your subject line.” (continue reading…)

You might remember a while back I wrote post about how to write effective sales copy and gave you some pointers on where to get started.

This week I wanted to elaborate on this further but show you how to deal with bullets, headers, sub-headers etc. (continue reading…)