New Age Copy

I got asked a few weeks ago if there is a basic sales copy template that you can use to write powerful sales copy, and I have to admit that there is no set template that you must use.

Writing effective sales copy is heavily dependent on the type of audience you are writing for, so whilst a personalised sales letter make work on someone who is looking to lose weight, clear their acne and become healthily, this might not always work on someone in the property investment market.

The trick I am afraid is trial and error. Split testing your sales letters and seeing which produces the best conversions.

Of the sales letters I have written to date though, there is one formula I would recommend to copywriters just starting out. A great copywriter recommended this to me and it hasn’t failed me yet:

THE PROMISE: In your headline try to define what are you offering. What is your unique selling point?

THE PICTURE: Ask yourself why the consumer is here? What are they looking for? Take this information and agitate the problem before sympathising with their situation

THE SOLUTION: Introduce your product. What is it? What does it do? Build interest

THE PROOF: List the benefits of the product. Prove that it works and why it works

CALL TO ACTION: Reiterate why the consumer is here. Restate the benefits of your product. Prove why their lives will be much better after using this product. Be emotive.

PRICE: Depending on the type of product/service you are promoting here is your chance to show the price of the product/service, its cost and incredible value for money

REMOVE THE RISK: Once you have iterated the price, remove the risk of investing by discussing your guaranteed results and guarantee

ORDER NOW: Show them how easy it is to order your product/service

CALL TO ACTION: Restate why the consumer should order. Highlight the products best benefits

I have used this template on a few of my campaigns now and it seems to have worked; however I strongly recommend that you continue researching and looking for templates to add to your swipe file. A good sales page is one that keeps you readin from start to finish.