New Age Copy

There are a number of ways you can boost the efficiency of your copy, but the best ways I have learnt involve a combo of techniques, all of which I now explain: (continue reading…)

The answer is simple – yes it can. Copy does play a substantial part in selling your product/service, but if you display it on a bland background or in one huge mass this will end up looking un-appealing, unapproachable and more importantly, boring. (continue reading…)

These little gismos are great as they help even the most inexperienced of web users to navigate through the World Wide Web.

You’ll find them anywhere and you could be using one without even realising it. (continue reading…)

Hey guys,

Just thought I would do a quick post to introduce myself as this is my first time on the blog.

To sum myself up I am the guy who puts on all the cool forms, calculators, gadgets and widgets you see on most product websites.

CSS, RSS, Expression Engine… I work with them all, so if you have got any questions, need some development advice or are just looking to set up your own website, give me a quick post and I’ll get back to ya!

Michael

I often get asked where does my inspiration come from when trying to generate ideas for new online marketing campaigns, and my answer usually is “It depends.”

If I am honest, many things inspire me: watching a movie, listenting to adverts on the radio, looking at other companies marketing strategies… seeing others at work and analysing what is or isn’t working in their campaign helps me to assess what I should do myself. (continue reading…)

I touched on this topic a month or so ago, but here is the thing. It is as important as it was then as it is now.

Writing strong, powerful web copy is essential . It the selling point of your website and where surfers go to gain an overview of your product/service.

So what do you do to keep them hooked and begging for more? Use the following top ten tips, that’s what! (continue reading…)

Hey guys,

Came across this video on YouTube, and thought you might want to take a look at it. It looks into the pros and cons of organic SEO and PPC, so if you are interested in finding out if they are bringing any added benefit to your website, then this video may provide you with the answer you are looking for. (continue reading…)

Of all the online marketing strategies on the web, PPC is probably the most mis-understood. I guess it is partly down to mis-communication. It is not the easiest strategy to get your head around, which is probably why it gets overlooked so often.

So what is PPC? In its simplest terms it is  ‘a pay-for-performance pricing model where advertising (such as banners or paid search engine listings) is priced based on the number of clickthroughs rather than impressions or other criteria.’ (continue reading…)

I don’t know how often I come across a piece of copy that is littered with silly spelling and grammatical mistakes. Sometimes it feels as though every website I go onto has got at least 1 hidden within its content. (continue reading…)