Do not or Don’t – which is right?
by rowena on Apr.17, 2009, under copy
There is no right or wrong answer to this question as such. As copywriters we all have our own personal style which changes depending on what niche we are writing for.
A press release for example comes across more professional and authoriative when written in old school grammar, but for blogs such as these it makes more sense to write in a conversational style.
For me personally, I gerneally adopt a chatty tone of voice in my copy as this appeals to wider audience base, but when I write for accountancy firms this style of writing is not always appropriate.
So what is the deciding factor?
When I come to a new piece of copy I ask myself the following questions:
- What is the product?
- Who are my audience?
- What type of copy I am writing? e.g. press release, review, landing page …
- What am I trying to achieve through the copy?
With these in mind I am then able to determine which would be the most effective.
Give them a go, and see the difference it makes to your copy.
April 18th, 2009 on 8:26 pm
Hi, rowena.digitaldesignadvice.com to GoogleReader!
Nadine
May 23rd, 2009 on 11:15 pm
I was just searching around about this when I stumbled on your blog post. I’m simply stopping by to say that I truly liked reading this post, it’s really clear and well written. Are you planning topost more on this? It looks like there’s more material here for more posts.
May 26th, 2009 on 11:51 am
Hi,
Our team are always updating the blog, so I am sure there will be more posts like this one. If you have got any questions though, please feel free to ask
Rowena xx