New Age Copy

Just spotted this one as well. Yahoo may be a weaker search engine but there is no denying that if Microsoft buy Yahoo it will making searching keywords a 2 horse race:

http://www.freshbusinessthinking.com/news.php?CID=&NID=3608&Title=Microsoft%27s+Plans+To+Buy+Yahoo+Will+Make+Search+A+Two+Horse+Race+

Let me know what you think…

Just a quick one, spotted this story on the web and it is worth taking a look at if you have got the time. If it happens it could affect seo for websites as well as present problems for seo analysts.

Take a look and let me know what you think:

http://www.impactmedialtd.co.uk/blog/search-engine-marketing-news/seo-news/googles-myspace-integration-poses-challenges-for-seo-19625185/

If I find any more on this story, I’ll pop it up straight away.

I was talking to a wise copywriter earlier today who told me an invaluable piece of advice about creating powerful subject lines for email marketing, and I have to admit it has stuck with me:

“Don’t sell your product in your subject line.” (continue reading…)

You might remember a while back I wrote post about how to write effective sales copy and gave you some pointers on where to get started.

This week I wanted to elaborate on this further but show you how to deal with bullets, headers, sub-headers etc. (continue reading…)

I got asked a few weeks ago if there is a basic sales copy template that you can use to write powerful sales copy, and I have to admit that there is no set template that you must use.

Writing effective sales copy is heavily dependent on the type of audience you are writing for, so whilst a personalised sales letter make work on someone who is looking to lose weight, clear their acne and become healthily, this might not always work on someone in the property investment market.

The trick I am afraid is trial and error. Split testing your sales letters and seeing which produces the best conversions.

Of the sales letters I have written to date though, there is one formula I would recommend to copywriters just starting out. A great copywriter recommended this to me and it hasn’t failed me yet: (continue reading…)

I have been involved in writing a lot of sales newsletters recently and one thing I have come to learn from writing all these emails is that your subject line is everything.

Failt to pull them on this one simple sentence and not only will they fail to read your email, but you will fail to convert them into a sale too. (continue reading…)

Hopefully not too many of you have been hindered by the snow in the last few weeks. Me personally, all this snow has given me plenty of time to get on top of my projects, but getting snowed in has its other advantages too: increased sales. (continue reading…)

You don’t have to be a design genius to be able to utilise photoshop and use it to create your own headers. Admittedly it takes a lot of getting used to and definitely requires practice, but if you have got the time you can easily begin structuring your own designs which when saved as a jpeg can be inserted into dreamweaver. (continue reading…)

Now before the web becomes littered with Christmas messages, me and the team just wanted to wish you all a very Merry Christmas and thank you for your support over the last year. It is great that so many of you follow our blog and we’d love to hear more of your suggestions about what you think we should discuss

Give us a message and we will get back to you soon.

Have a Great Christmas and a Happy New Year!!!!

One of the hardest aspects to breaking into Sales copy is writing powerful headlines that stop consumers in their tracks. Because of this every good copywriter creates a swipe file of the best works, copy and headines to grab their attention and I thoroughly recommend you do this if you are serious about becoming a strong copywriter.

Of course you should NEVER copy another writers work, but this swipe file can prove very inspiring if you are struggling to formulate a headline.

Today I thought I would share with you my swipe file of the best headline templates I have ever encountered. Each of these headlines have been proven to generate increased sales and leads and are incredibly adaptable to every niche. (continue reading…)